Important local SEO factors
Local SEO is a series of actions and strategies designed to improve a brand’s visibility on Google and other search engines when people close to a physical location perform a search. Agencies often need to work with local businesses and boost their local SEO to bring in traffic to their physical locations and increase conversions. Quantum Agency, a white-label SEO company, discusses how local SEO can help agencies achieve this feat.
Local SEO is mostly focused on improving visibility on Google Maps and in the local 3-pack of SERPs. The three key elements to ranking in the local pack are proximity, relevance, and prominence.
How to boost local SEO?
Citation building means more visibility and better rankings, traffic, and sales
Citation building is one of the key methods to improve the local SEO score of a business. It requires an online mention of a company’s name, its physical address (ideally including zip code), and phone number. This set of data is known as the NAP (Name, Address, Phone Number).
Directory listings can also be built on sites like Google, and Facebook, and within relevant online directories such as Yelp or TripAdvisor. This enables the right people to find the business (those interested in a specific product or service in their local area) at the right time (when they’re actively searching for a business).
The Citation Builder at Quantum Agency features listing distribution, Profile Sync, and location pages. The profile sync feature keeps the business information updated on all the profiles. The location pages help maximize conversions and offer pre-made templates for brands. Agencies can show instant proof of the effectiveness of local SEO through GMB insights.
On-site optimization improves traffic for the most relevant searches
Like traditional SEO, local SEO requires on-site and off-site optimization. However, with local SEO, a constant review and adjustment of the on-site optimization are needed.
Other factors to focus on considering recent local SEO amendments include creating a mobile-responsive design; constantly improving page load speed to ensure good ranking and low bounce rate; updating content with relevant keywords; providing full SEO metadata for each page; and automated rank tracking of keywords.
Google My Business Signals makes the business more likely to be found
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying their Google My Business information, brands are twice as likely to be found by the customer and considered reputable by them. Besides feeding in useful information, choosing the right service and business category for a Google My Business profile is a crucial first step.
Building and responding to reviews, adding images, using GMB posts to share news and offers, and using the Q&A function are other ways to create a rich GMB profile.
The GMB signals the Quantum platform generates through a direct Google Maps API integration make local SEO a breeze for agencies.
Content marketing and link building improve prominence and relevance
Content marketing and link building are two effective ways to influence the prominence and relevance of a business. Local content marketing can help engage the local community and bridge the link between the business and consumers. This bridging creates credibility and authority for a local business and increases the likelihood of it receiving links back from other local businesses. Link building is a sustainable way to drive relevant traffic to a site and a strong ranking factor for local SEO success.
Quantum Agency offers high-quality content that is researched and helps build a brand’s authority and visibility in the local community.
Reputation management builds trust in a business
Regularly garnering new reviews, responding quickly to both negative and positive reviews, and generating reviews that include a keyword and location are crucial to local SEO success.
Online reputation is a crucial metric for a local business online as consumers are increasingly referring to reviews before choosing a brand. The more reviews a business earns as a part of its reputation management strategy, the more visibility it will acquire in local searches.
Quantum Agency offers an integrated Reputation Monitoring Solution and feedback management tool for small businesses where agencies can receive regular, actionable reports that help improve their client’s online presence.
Why Quantum Agency?
Quantum Agency is a White Label SEO agency that digital marketing agencies can turn to for all their SEO needs including local SEO. With over a decade of award-winning work, Quantum Agency has the expertise and talent to manage even the most complicated SEO cases with its field-tested and winning methods.
Quantum Agency along with its proprietary Web Presence Platform and Online Signal Generation Engine™ enables strong local rankings for clients by removing the manual processes, enhancing map pack listings, and creating authoritative GMB signals.
For more information on White Label SEO, contact Quantum Agency at (833) 501-3535 or visit them online at https://quantumagency.io