What are Google stacks?
A common question in the SEO community is "What are Google Stacks?"
Here's some great insight on why you might consider using a proprietary custom build of Google entities often called a “Google Entity Stack” for brand entity and domain authority building purposes. Top SEO experts build Google stacks, aka Google authority stacks, aka Google entity stacks for better SEO rankings. To get better rankings, you have to build the domain authority and the entity authority of the company that you want to rank.
Google stacks are a series of Google entities, usually all for the same company which is recognized by Google as an "entity." The Google entities are then interconnected in a strategic manner.
Google stacks are a group of Google entities or Google assets that have been created to maximize SEO value and online visibility for a brand or company - again better referred to as an entity.
The goal is to populate one or more domains with as many high-quality web pages as possible for branding purposes while leveraging Google’s search algorithm to rank a digital asset online in search results, usually a web page and/or a Google MyBusiness listing in the map pack or local pack.
What is stacking in SEO?
Google stacking is an SEO term defined as the act of linking a Google entity or Google asset like a Google Site to another Google entity like a Google Sheet for the purpose of increasing authority around the subject entity (ie. entity authority) and that entity's related domain (website) and Google MyBusiness listing.
Some Google entities that are typically included in a Google stack are Google Site, Google Drive, Google Calendar, Google Sheet, Google Slides, Google Photos, and so on.
The term is primarily used by those in the search engine optimization industry when referring to authority-building tactics.
A wide variety of Google entities can be exploited this way
What is domain authority stacking?
Domain Authority Stacking (DAS) refers to the practice of linking a website or blog with another site in order to improve its rank in Google.
This can be done on both the same and different TLDs, but it requires that you have enough link juice flowing between sites for them to pass Pagerank.
The purpose of domain authority stacking is to build a strong support network of backlinks that increase your domain authority. It consists of linking high DA properties from Web 2.0 properties like YouTube, Blogger, Social Platforms etc.
Domain Authority Stacking (DAS) was developed with the intention of building domain authority via high-authority link signals and referring domain signals.
Below is an example image of what a DAS can look like in practice:
What are some benefits of building a Google Entity Stack?
Google stacking may be the most misunderstood way to link build without getting flagged by Google because you’re already leveraging all of Google’s domains and solutions via their own entities. Google entity stacking is a way to help increase your website’s rankings in terms of promotion and search results. Unlike riskier private blog networks (PBNs), Google Entity Stacking allows you to boost your brand or entity presence online and use the authority of Google's properties without the threat of penalization from Google.
Many SEO practitioners have found that they can rank their sites and increase traffic by stacking links from Google's high-authority domains. These include google.com, youtube.com, gmail.com, docs.google.com, etc. The idea is to take advantage of the link signals these properties generate with each other in an organized or strategic manner.
Can Google Stacks Be Used for Organic and Google Maps SEO?
The short answer is yes. Let's face it, Google's algorithm loves Google entities. Use your Google Entity Stack strategically to send link signals and authority to your GMB listing and any web page or other digital asset you may want rank.
Moz’s Local Ranking factors contain a list of the most important local SEO factors so you want to make sure that your Google Entity Stack is built in strategic ways to maximize the use of these "signals" or ranking factors. When a Google stack is built with these strategies in mind, Google Map Pack rankings and organic rankings can see a small to huge boost in the SERPS.
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