Google Stacking for SEO
Google stacking is a technique that SEO professionals use to increase organic search engine rankings by using google entities in their linking strategies. By utilizing google entities, you can improve your domain's authority and rank higher on google searches.
Google cloud stacks are a group of Google entities or Google assets that have been created to maximize SEO value and online visibility for a brand or company - again better referred to as an entity. Some people refer to them as Google asset stacks, Google cloud stacks or Google authority stacks but typically they are all referring to a cluster of Google entities created around a specific brand or entity.
The usual goal of an SEO campaign is to populate one or more domains with as many high-quality web pages as possible for branding purposes while leveraging Google’s search algorithm to rank a digital asset online in search results, usually a web page and/or a Google MyBusiness listing in the map pack or local pack.
Google stack entities should be used strategically in the links you include in your content once your Google stack is complete, setup and ready for use. If you don't already have a Google stack, Quantum Agency provides a proprietary Google Stack build.
What is an “Entity” from Google’s Perspective?
One can easily find that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” It’s important to understand that the thing does not need to be a physical object, it can also be a color, a date, an idea, and more.
Entities are one of the most powerful components to search – whether it’s before or after authorship, one can argue but both have the weight of “authority” applied to them when it comes to SERP placements.
Using Google Entities In Your SEO Linking Strategy
Once your Google stack is completed and ready for use, you should begin to send traffic and links to and through your Google entities or Google properties. For example, in this press release, there is a link here to a Google entity that is just one example of how one can use the Google entities in your overall linking strategy.
You can build anchor text optimized links to a Google entity as well and the best practice is to vary your anchor text and your links on a regular basis in your content marketing deployment.
Linking to your Google entities like a Google Sheet, a YouTube channel, a Google MyMap, Google Slides deck and more are the point of the building and using the authority of these various Google cloud entities or Google account assets. Link to them and build more content in these Google assets to continuously drive more authority.
About Quantum Agency
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