Quantum Agency is a Leading, USA-Based White Label SEO Provider for Agencies
According to HiveDesk, the number one challenge digital marketing agencies face is acquiring new customers. The difficulty often stems from prospective clients wanting an agency that can do it all.
Realistically, most agencies focus on one, or a handful, of services. If SEO isn’t one of them, an agency is leaving money on the table. This is especially true as the share of organic search traffic continues to rise, making up an estimated 53% of all website visits.
White label SEO can help agencies with both customer acquisition and growth. This article will demonstrate six different ways to effectively utilize this strategy.
What is White Label SEO?
The term “white label” refers to buying a product or service from a manufacturer and then putting one’s own branding on it.
In the case of white label SEO, it means that a marketing agency will buy SEO services from a third-party provider. The SEO service provider will deliver all the necessary tasks and functions of an agency’s SEO contract, and the agency attaches their name to the work.
The agency’s client does not know that another company performed the work. The agency manages the customer relationship and is ultimately held accountable to the client for the results.
In addition to performing SEO services, the best white label SEO providers will create reports containing various KPIs and give the marketing agency insights into the strategies being executed.
How Digital Marketing Agencies Utilize White Label SEO
#1: Expand the product offering
If your agency doesn’t have SEO experts on staff, it can be difficult to offer this service in good faith. However, by having a white label provider at the ready, agencies can confidently sell this service without having to hire additional staff or undergo extra training.
#2: Attract “local” businesses
Up to 46% of Google searches are for local businesses, making local SEO a top priority for companies aiming to reach local customers.
Local SEO often requires a different set of tactics to be successful. Agencies can more effectively market local SEO services by partnering with a company that offers them on a white label basis.
#3: Increase revenue
By adding more services, it follows that a digital marketing agency will also be able to increase revenue. The best part is that the additional revenue is practically pure profit because little work will go into the SEO portion of the services contract other than closing the sale and managing the relationship.
#4: Increase the effectiveness of a client’s marketing strategy
It’s rare (and not advisable) for a company to focus on only one marketing channel. For example, a client who buys PPC advertising will be throwing money away if there’s not a corresponding strategy for lead follow-up through email. A marketing mix involves several tools, and adding SEO to the toolbox can increase the effectiveness of the other channels.
#5: Scale an agency
Like any company, a marketing agency’s growth is limited by the number of resources on hand. White label SEO services allow an agency to provide a broader range of services without taking on additional employees. As a result, marketing agencies can skyrocket their growth almost immediately.
#6: Cuts costs
White label services tend to be available at wholesale prices. Therefore, agencies can buy white label SEO at a discount and then set their own price.
This option can be dramatically less costly than having internal staff. In theory, a single person can contract white label agency services for all marketing functions and focus solely on closing client deals.
About Quantum Agency
Quantum Agency is a leading white label digital solutions provider for some of the most well-known and respected marketers in the industry. In addition to providing white label SEO, Quantum Agency also offers white label social media management, white label website design, and more.
For more information about white label agency services, contact Quantum Agency at (833) 501-3535, follow them on Twitter, or visit their offices directly at 150 Fayetteville St. Ste 2800-D108 in Raleigh, North Carolina, 27601.
